About us

Robal is a small digital studio run by husband and wife team Anna & Michael Allan.

Our specialisms are within Research (Anna) and Design (Michael). We have been lucky to have worked in agencies, for large in-house teams and scrappy startups.

Throughout our years of working in this industry, we have noticed that many digital teams (even mature ones) are making the same mistakes.

One of the biggest is that of "specialisms".

Analysts, user researchers, content specialists, product designers, communications designers, front-end developers, interaction developers, movement and sound designers... the list goes on

Everyone who works in our industry sees the importance of each of these disciplines. However, we've noticed that if a team doesn't have that discipline, that step within the design process is either nodded to or even omitted.

We want to bring Research and Design closer together. To reduce unnecessary documentation, fewer "throwing work over the fence" moments, and deliver a faster and more collaborative way of working.