What we do
Research
From discovery to usability, guerrilla to in-depth conceptual studies and everywhere in- between.
Experienced in a wealth of tools and methods, we can bring our own favourites with us or use the ones you have already established within your company.
- Usertesting.com
- Optimalworkshop
- Optimizely
- Hotjar
Our research strategy is founded on getting the users voice a seat at the business table in a way that provides the evidence as well as the return on investing in them.
- Actionable insights
- Evidence to back up decisions
- Research repositories
- Research ops
Content
Content is the foundation that links your brand, design and your customers togther.
Content Audit
By analysing your existing content, audience and competitor analysis, we help you understand the type of future content that will drive better user experiences and growth.
We get to know your business. We learn what makes your customers tick and transform those insights into a content strategy.
Content Strategy
To create content that resonates with your users, you first need to understand them. Our content strategy is driven by user research. We plan your messaging to engage and delight your target audience while building trust and ensuring content aligns with your business goals.
We provide plans and editorial calendars to help you deliver the right content at the right time across your channels.
Brand Story and Tone of Voice Guidelines
Your audience is ready to seek out stories. We help you craft your brand story to capture their attention. We help you express your brand personality and core values through the words you use. Creating tone of voice guidelines helps to provide consistency when conveying your message.
Content Creation - Editorial & Copywriting
We love words, and we know how to tell a story. We craft user-centred, accessible copy and editorial that reaches your target audience.
Design
Setting up your design teams to succeed.
Design fundamentals
Solid foundations are key to the success of a design team. Ever heard "we're about quality", but the term "quality" has never been defined or set? How can you strive for quality if your team cannot tangibly validate against it? Setting simple design fundamentals can improve productivity and confidence within a design team.
- Brand & Design systems
- Direction & Quality setting
- Usable design principles
Exploration & concepts
We believe in cross functional teams and pooling that knowledge into our exploration. However not everyone is comfortable in creative workshops, not everyone has design language as part of their skill set. We adapt our way of working and our workshops to your team, so that we can create more inclusive environments that bring the best out of everyone, no matter their background or confidence.
- Idea generation workshops
- Empathy mapping
- Journey mapping
Definition
Every design decision we make is attached to a hypothesis, objective and data point. Doing this allows us to validate our decisions, mitigate opinion loops, test with more vigour and design faster.
- Lo/Hi fidelity and interactive prototypes
- Wireframing
Delivery
Creating or updating pattern libraries, delivering dev-ready final designs or well developed journeys. We are not interested in fanfare or lengthy un-used documents. Everything we provide should have direct value moreover action for your business and design team.
- Hi fidelity designs
- Pattern Libraries